Evolution of the 21st Century Coach:
Exploring NIL, NFTs, and How to Thrive in Today’s Profession

1:00 - 4:00 pm EST

Sunday, August 14th, 2022 

Virtual: Zoom

Presented by the Black Coaches United

Connecting NIL and NFTs

This educational and eye-opening virtual event is presented from the minds of the Black Coaches United. Join us on Zoom to hear from speakers Lee Bushkell of The Brandr Group, Bob Kramich of Beasy, and Ulice Payne, former Piston and founder of CyberAthletix.

Join us to learn more about:

  •  Name, Image, Likeness in college athletics, the connection to NFTs, and more.

  • NIL history, chaos, the current NIL landscape, and regulation

  • NFTs, the opportunities they hold for athletes, and intellectual property rights

  • How changes in both NIL and NFT spaces can open new doors in collegiate athletics

  • What this means for you and your fellow coaches, athletic directors, and players





Register Now and Join Us

Meet the Speakers

Media and Digital Lead, The Brandr Group (TBG)

Lee Bushkell

Lee Bushkell joined TBG in 2015 and has over 20 years of experience in the sports industry. Lee spent 11 years as a Vice President at the PGA TOUR, where he held a variety of strategic roles, including running the PGA TOUR’s Digital and Ad Sales divisions.

Prior to the PGA TOUR, Lee worked for Turner Sports, where he led NASCAR and PGA of America digital consumer products.

Lee has won 2 Emmy Awards for Interactive Experiences, one for NASCAR and one for the PGA TOUR. In addition to his league experience, he has been a digital consultant for brands such as Coke, The Opry, Saks Fifth Avenue and the Federal Reserve.

BEASY Founder and Chief Executive Officer

Bob Kramich

Bob Kramich is an MIT Sloan certified blockchain professional, with more than 30 years of experience in software engineering.

Bob helped conceive and deliver Salesforce’s first blockchain app store application, as well as retail giant Overstock’s first customer-facing Applied Intelligence (AI) Omnibot solution.

Cyber Athletix, LLC Founder & Chairman

Ulice Payne Jr.

Ulice Payne Jr., a former Detroit Piston and former President of the Milwaukee Brewers, is the founder and chairman of Cyber Athletix, LLC, an omnichannel for sports technology used in the development of the complete athlete.

A lawyer by trade, Payne also is currently the president of Addison-Clifton, LLC, and a board member of Foot Locker Inc., WEC Energy Group, and ManpowerGroup.

Strength, Unity, Advancement

About the Black Coaches United


Black Coaches United strives to foster more diverse, equitable, and inclusive environments -- in our sport and in our communities -- through training, mentoring, and advocacy on behalf of black athletes, coaches and administrators.

We are committed to building professional relationships by connecting basketball coaches to a supportive community while providing opportunities to elevate their careers by collaborating with athletic administrators, search firms, and hiring managers.

More about the BCU